Parkway Honda Boston
Boston, Massachusetts · Automotive
Parkway Honda reached 100% reported visibility in its Semrush tracking view and led the six other dealership domains listed in the competitor comparison.
100%
Reported tracking visibility
At the August 28, 2026 endpoint of the Semrush visibility chart.
Search strategy and close collaboration
Parkway Honda Boston works with The Digital Roots Agency on SEO and overall digital marketing strategy. The client testimonial below describes the relationship, communication and attention to detail behind that work.
The monitoring program focuses on Boston and West Roxbury, Massachusetts, with ChatGPT as the primary tracked platform across 50 prompts. This case study brings together the reported visibility trend, a comparison with other dealerships and Xeno’s account of working with the agency.
The growth in reported visibility
The Semrush chart shows parkwayhondaboston.com rising from 52.31% on August 12 to 100% on August 28, 2026—a gain of 47.69 percentage points between those two observations.
47.69 points
Visibility gain from August 12 to August 28, 2026: 52.31% to 100% in the chart.
91.04 points
Percentage-point lead over the next-highest dealership in the reported comparison: 100% versus 8.964%.
10 queries
Tracked queries listed in the Top 3 column of the Semrush rankings overview.
50 prompts
The monitoring program’s scope, with ChatGPT as the primary tracked platform for Boston and West Roxbury.
A clear lead in the competitor comparison
The Semrush rankings overview placed Parkway Honda first among seven domains at 100% reported visibility. The next-highest dealership, Herb Chambers Honda in Boston, is at 8.964%—a 91.04-percentage-point lead within this tracking view.
| Dealership | Reported visibility |
|---|---|
| Parkway Honda Boston | 100% |
| Herb Chambers Honda in Boston | 8.964% |
| Honda Village | 8.011% |
| Nucar Honda Norwood | 0.626% |
| Cambridge Honda | 0.61% |
| Ocean Honda Hanover | 0% |
| Bernardi Honda Natick | 0% |
This comparison covers the listed dealership domains and the configured Semrush view shown in the report.
The client’s perspective
I work directly with John and The Digital Roots Agency for Parkway Honda, and it’s been a great experience. John is easy to reach, stays on top of things, and takes the time to explain what we’re doing and why. What I appreciate most is how much he cares about our dealership and getting the details right. From SEO to our overall digital marketing strategy, we feel like we have someone in our corner. I’d recommend The Digital Roots Agency to any business looking for a digital marketing agency they can count on.
Xeno S.
Parkway Honda
Source and measurement
Source: Semrush tracking screenshots provided for this case study. The agency confirmed Boston and West Roxbury as the target market and a 50-prompt monitoring program with ChatGPT as the primary tracked platform. The visibility scores and Top 3 count apply to the report view shown; they do not establish 100% coverage of all 50 prompts or all AI answers.
The 47.69-point growth figure compares the chart’s August 12 and August 28 endpoints. The competitor comparison comes from the separate rankings overview. The chart header’s selected-period change uses a different comparison window and is not the basis of the 47.69-point calculation.
Visibility and citation positions are tracking measures, distinct from website traffic, leads, sales and revenue. Learn more in Semrush’s Prompt Tracking documentation.
Results vary with the prompts tracked, report configuration, competition, implementation and time period.
Build your next step around clear evidence
Clear reporting keeps different measures distinct. Explore our SEO, AEO and GEO services, our answer engine optimization insights and our 2026 digital marketing strategy guide for ways to plan useful content and assess results.
For another automotive client story, read the Parkway Toyota of Boston case study.
Your next move
Start with your business.
Explore your digital presence with a short readiness questionnaire, or tell us about the goals you want to work toward.